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Your Building is Your brand. Today’s architect needs to be a designer and brand consultant.

By Angelique Praat

What am I?

It’s a compelling existential question. And one that you’ll need to answer for your café, restaurant or bar.

Even before they enter, potential customers will be assessing what they see, hear and smell to build their expectations about what will turn up on their plate or in their glass. You don’t want to disappoint. You want them to come in and come back and recommend you to their friends.

How do you nail this question and deliver on the answer?

Work with your architect.

Read more ... appears in Architecture and Design NZ

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Published on July 28, 2017 by Antony Young.

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